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Privacy policy

Privacy policy

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This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offer and the websites, functions and contents connected with it as well as external online presences, such as our Social Media Profile. (hereinafter jointly referred to as the "online offer"). With regard to the terms used, such as "processing" or "responsible person", we refer to the definitions in Art. 4 of the Basic Data Protection Regulation (DSGVO).


Responsible: Lydia Leuthner
Name/Fa.: ABM Handelsagentur
Straße Nr.: Linkernweg 2
PLZ, Ort, Land: 79761 Waldshut-Tiengen, Deutschland
Managing Director: Lydia Leuthner
Telefonnummer: +49 7741 640 93 89
E-Mailadresse: info@abmhandelsagentur.de


data protection officer:
E-Mailadresse: lydialeuthner@abmhandelsagentur.de


Types of data processed:

- inventory data (e.g., names, addresses).
- Contact details (e.g., e-mail, telephone numbers).
- Content data (e.g., text entries, photographs, videos).
- Contract data (e.g., object of contract, duration, customer category).
- Payment data (e.g., bank details, payment history).
- usage data (e.g., websites visited, interest in content, access times).
- Meta/communication data (e.g., device information, IP addresses).

Processing of special categories of data (Art. 9 para. 1 DSGVO):

No special categories of data are processed.


categories of data subjects concerned by the processing:

- Customers, interested parties, visitors and users of the online offer, business partners.
- Visitors and users of the online offer.
In the following, we refer to the persons concerned collectively as "users".


Purpose of the processing:

– Zurverfügungstellung des Onlineangebotes, seiner Inhalte und Shop-Funktionen.
- Provision of contractual services, service and customer care.
- Responding to contact requests and communication with users.
- Marketing, advertising and market research.
- security measures.

Stand: September / 2022


1. terms used
1.1 "Personal data" shall mean any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, a location data, an online identifier (e.g. a cookie) or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

1.2 "Processing" means any operation or set of operations which is performed upon personal data, whether or not by automatic means. The term is broad and covers virtually all data processing.

1.3 'controller' means the natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data

2.authoritative legal bases
In accordance with Art. 13 DSGVO, we inform you of the legal basis of our data processing. If the legal basis is not stated in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 Para. 1 lit. a and Art. 7 DSGVO, the legal basis for processing for the purpose of fulfilling our services and implementing contractual measures and answering enquiries is Art. 6 Para. 1 lit. b DSGVO, the legal basis for processing for the purpose of fulfilling our legal obligations is Art. 6 Para. 1 lit. c DSGVO, and the legal basis for processing for the purpose of safeguarding our legitimate interests is Art. 6 Para. 1 lit. f DSGVO. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d DSGVO serves as the legal basis.

3. changes and updates to the privacy policy
We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes make it necessary for you to take action to cooperate (e.g. to give your consent) or to receive other individual notification.

4. security measures
4.1 In accordance with Art. 32 DSGVO and taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the varying probability of occurrence and severity of the risk to the rights and freedoms of natural persons, we shall take appropriate technical and organisational measures to ensure a level of protection commensurate with the risk; these measures shall include in particular the safeguarding of the confidentiality, integrity and availability of data by controlling the physical access to the data as well as the access, input, transmission, safeguarding of availability and its separation. We have also put in place procedures to ensure that data subjects' rights are respected, that data is deleted and that data is responded to if it is compromised. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures, in accordance with the principle of data protection by designing technology and by using data protection-friendly default settings (Art. 25 DSGVO).

4.2 Security measures include in particular the encrypted transmission of data between your browser and our server.

5. disclosure and transmission of data
5.1 If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transfer them to them or otherwise grant them access to the data, this will only be done on the basis of a legal authorisation (e.g. if a transfer of the data to third parties, such as payment service providers, in accordance with Art. 6 para. 1 lit. b DSGVO is necessary for the performance of the contract), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, hosting providers, tax, business and legal advisors, customer care, accounting, billing and similar services that allow us to perform our contractual obligations, administrative tasks and duties efficiently and effectively).

5.2 If we commission third parties to process data on the basis of a so-called "contract processing agreement", this is done on the basis of Art. 28 DSGVO.

6. transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this is done in the context of using the services of third parties or disclosure or transfer of data to third parties, this will only take place if it is done to fulfil our (pre-)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we will only process or transfer the data in a third country if the special conditions of Art. 44 ff. DSGVO. This means that the processing is carried out, for example, on the basis of special guarantees, such as the officially recognised establishment of a level of data protection equivalent to that in the EU (e.g. for the USA through the "Privacy Shield") or compliance with officially recognised special contractual obligations (so-called "standard contractual clauses").

7. rights of data subjects
7.1 You have the right to request confirmation as to whether or not data in question is being processed and to receive information about this data and to request further information and a copy of the data in accordance with Art. 15 DSGVO.

7.2 They have accordingly. Art. 16 DSGVO the right to demand the completion of the data relating to you or the correction of incorrect data relating to you.

7.3 In accordance with Art. 17 DSGVO, you have the right to demand that the data in question be deleted immediately, or alternatively, in accordance with Art. 18 DSGVO, to demand that the processing of the data be restricted.

7.4 You have the right to request that the data concerning you which you have provided us with be made available to us in accordance with Art. 20 DSGVO and to request that it be passed on to other persons responsible.

7.5 Under Article 77 of the DSGVO, you also have the right to lodge a complaint with the competent supervisory authority.

8. right of withdrawal
You have the right to revoke any consent you have given in accordance with Art. 7 para. 3 DSGVO with effect for the future.

9. right of objection
You can object to the future processing of data concerning you at any time in accordance with Art. 21 DSGVO. In particular, you may object to processing for the purposes of direct advertising.

10. cookies and right of objection for direct advertising
10.1 "Cookies" are small files that are stored on the user's computer. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after his visit within an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie, for example, the contents of a shopping basket in an online shop or a login status can be stored. Cookies are described as "permanent" or "persistent" if they remain stored even after the browser is closed. For example, the login status can be saved if the user visits it after several days. Similarly, the interests of the users can be stored in such a cookie, which is used for coverage measurement or marketing purposes. Third party cookies" are cookies from providers other than the person responsible for operating the online service (otherwise, if it is only their cookies, it is referred to as "first party cookies").

10.2 We use temporary and permanent cookies and explain this in our privacy policy.
If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

10.3 A general objection to the use of cookies used for online marketing purposes may be possible for many services, especially in the case of tracking via the US site http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/ be explained. Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that not all functions of this online offer can be used.

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11. deletion of data
11.1 The data processed by us will be deleted or limited in their processing in accordance with articles 17 and 18 DSGVO. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory storage obligations. If the data are not deleted because they are required for other and legally permissible purposes, their processing is restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

11.2. Deutschland: Nach gesetzlichen Vorgaben erfolgt die Aufbewahrung insbesondere für 6 Jahre gemäß § 257 Abs. 1 HGB (Handelsbücher, Inventare, Eröffnungsbilanzen, Jahresabschlüsse, Handelsbriefe, Buchungsbelege, etc.) sowie für 10 Jahre gemäß § 147 Abs. 1 AO (Bücher, Aufzeichnungen, Lageberichte, Buchungsbelege, Handels- und Geschäftsbriefe, für Besteuerung relevante Unterlagen, etc


12. order processing in the online shop and customer account
12.1 We process the data of our customers within the scope of the order processes in our online shop in order to enable them to select and order the selected products and services, as well as their payment and delivery or execution.

12.2 The processed data includes inventory data, communication data, contract data, payment data and, with regard to the persons concerned, our customers, interested parties and other business partners. The processing is carried out for the purpose of providing contractual services in the context of operating an online shop, invoicing, delivery and customer services. For this purpose, we use session cookies to store the contents of the shopping cart and permanent cookies to store the login status.

12.3 Processing shall be based on Art. 6 para. 1 lit. b (execution of order processes) and c (legally required archiving) DSGVO. In this context, the information marked as required shall be required to establish and fulfil the contract. We disclose the data to third parties only within the scope of delivery, payment or within the scope of the legal permits and obligations to legal advisors and authorities. The data will only be processed in third countries if this is necessary for the fulfilment of the contract (e.g. on customer request for delivery or payment).

12.4 Users can optionally create a user account, in particular by viewing their orders. During the registration process, the required mandatory data is provided to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data relating to the user account will be deleted, subject to their safekeeping being necessary for reasons of commercial or tax law in accordance with Art. 6 para. 1 lit. c DSGVO. Data in the customer account shall remain in the customer account until its deletion with subsequent archiving in the event of a legal obligation. It is the responsibility of the users to back up their data in the event of termination before the end of the contract.

12.5 Within the scope of registration and renewed logins and use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests as well as the user's need for protection against misuse and other unauthorised use. As a matter of principle, this data is not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 Para. 1 lit. c DSGVO.

12.6 Deletion shall take place after expiry of statutory warranty and comparable obligations, the necessity of storing the data shall be reviewed every three years; in the case of statutory archiving obligations, deletion shall take place after their expiry (end of storage obligation under commercial law (6 years) and tax law (10 years)); data in the customer account shall remain until its deletion.

13. business management analyses and market research
13.1 In order to run our business economically, to identify market trends, customer and user wishes, we analyse the data available to us on business transactions, contracts, enquiries, etc. In doing so, we process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 Paragraph 1 lit. f. DSGVO, whereby the persons concerned include customers, interested parties, business partners, visitors and users of the online offer. The analyses are carried out for the purpose of business management evaluations, marketing and market research. In doing so, we can take into account the profiles of registered users with details, e.g. on their purchase transactions. The analyses serve us to increase user-friendliness, to optimise our offer and business efficiency. The analyses serve only us and are not disclosed externally, unless they are anonymous analyses with summarised values.

13.2 If these analyses or profiles are personal, they will be deleted or made anonymous upon termination by the user, otherwise after two years from conclusion of the contract. In all other respects, the macroeconomic analyses and general trend determinations are prepared anonymously wherever possible.

2. it is permissible to check the creditworthiness of a customer if there is otherwise a risk of non-payment, i.e. if the goods are delivered without payment having been received (i.e. if the customer chooses to purchase on account). On the other hand, there is no risk of non-payment if, for example, the Customer chooses the option of prepayment or makes the payment via third-party providers such as Paypal.

It should also be noted that obtaining automatic creditworthiness information constitutes an "automated decision in individual cases" pursuant to Art. 22 DSGVO, i.e. a legal decision without human involvement. This is permissible if the customer has consented or if this decision is necessary for the conclusion of the contract. Whether the decision is necessary has not yet been conclusively clarified, but is often taken as given, even by the author of this sample. However, if you wish to exclude any risk, you should obtain consent.

Consent is also necessary if the credit rating information is already being used to decide whether the option "on account" should be shown at all. This is because it could have been that the customer would have opted for advance payment or Paypal anyway and the credit check would not have been necessary.

Such consent could for example be as follows:

I agree to a credit assessment being carried out in order to decide in an automated procedure (Art. 22 DSGVO) whether the option of purchase on account is offered. Further information on the credit assessment, the credit agencies used and the procedure as well as the possibilities of appeal can be found in our [Link]Data protection declaration[/Link].

14. credit rating information
14.1 If we make advance payments (e.g. when purchasing on account), we reserve the right to obtain identity and creditworthiness information for the purpose of assessing the credit risk on the basis of mathematical-statistical procedures from specialised service companies (credit agencies) in order to protect our legitimate interests.

14.2 As part of the credit information, we transmit the following personal data of the customer (name, postal address, date of birth, details of the type of contract, bank details [please provide further data if necessary]) to the following credit agencies:
Please specify the credit agencies here, e.g.:] SCHUFA-Gesellschaft (SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden), data protection information: https://www.schufa.de/de/ueber-uns/daten-scoring/.

14.3 We process the information received from credit agencies on the statistical probability of a payment default within the scope of a proper discretionary decision on the establishment, execution and termination of the contractual relationship. We reserve the right to refuse payment on account or any other advance payment in the event of a negative result of the credit assessment.

14.4 In accordance with Art. 22 DSGVO, the decision as to whether we will make advance payment is made solely on the basis of an automated decision in the individual case, which is made by our software on the basis of information from the credit agency.

14.5 If we obtain your express consent, the legal basis for credit information and the transmission of the customer's data to credit agencies is consent in accordance with Art. 6 Para. 1 lit. a, 7 DSGVO. If consent is not obtained, our justified interests in the security of your payment claim are the legal basis in accordance with Art. 6 Para. 1 lit. f. DSGVO.


15. contact and customer service
15.1 When contacting us (via contact form or e-mail), the user's details will be processed for the purpose of handling the contact request and its processing in accordance with Art. 6 para. 1 lit. b) DSGVO.

15.2 Users' details may be stored in our customer relationship management system ("CRM system") or comparable enquiry organisation.

15.3 We will delete the requests if they are no longer necessary. We review the necessity every two years; we permanently store enquiries from customers who have a customer account and refer to the details of the customer account for deletion. Furthermore, the statutory archiving obligations apply.

16. collection of access data and log files
16.1 On the basis of our legitimate interests within the meaning of Article 6 paragraph 1 letter f. DSGVO, we collect data on every access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the website previously visited), IP address and the requesting provider.

16.2 For security reasons (e.g. for the investigation of abuse or fraud), log file information is stored for a maximum period of seven days and then deleted. Data whose further storage is required for evidential purposes are excluded from deletion until the respective incident has been finally clarified.


17. online presence in social media
17.1 We maintain on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO, we maintain online presences within social networks and platforms in order to be able to communicate with customers, interested parties and users active there and to inform them about our services. When calling up the respective networks and platforms, the terms and conditions and data processing guidelines of their respective operators apply.

17.2 Unless otherwise stated in our privacy policy, we process the data of users if they communicate with us within the social networks and platforms, e.g. write articles on our online presences or send us messages.

If the "Remarketing" or "Google Analytics Audiences" functions are used, the following passage on these functions must also be included as a second point:

17.2 We use Google Analytics in order to ensure that the advertisements placed within the advertising services of Google and its partners are only displayed to those users who have also shown an interest in our online offer or who display certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) which we transmit to Google (so-called "remarketing" or "Google Analytics Audiences"). With the help of remarketing audiences, we also want to ensure that our advertisements correspond to the potential interest of the users and are not annoying.


18. google analytics
18.1 On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) we use Google Analytics, a web analysis service provided by Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transferred to a Google server in the USA and stored there.

18.2 Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

18.3 Google will use this information on our behalf in order to evaluate the use of our website by users, to compile reports on the activities within this website and to provide us with further services associated with the use of this website and the use of the Internet. In doing so, pseudonymous user profiles of the users can be created from the processed data.

18.4 We only use Google Analytics with activated IP anonymisation. This means that the IP address of users is shortened by Google within member states of the European Union or in other states which are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

18.5 The IP address transmitted by the user's browser will not be merged with other data from Google. Users can prevent the storage of cookies by adjusting their browser software accordingly; users can also prevent the collection of data generated by the cookie and relating to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link https://tools.google.com/dlpage/gaoptout?hl=de.

18.6 You can find further information on the use of data by Google, setting and opposition possibilities on the websites of Google: https://www.google.com/intl/de/policies/privacy/partners ("Data use by Google when you use websites or apps of our partners"), https://policies.google.com/technologies/ads ("Data use for advertising purposes"), https://adssettings.google.com/authenticated ("Manage information that Google uses to serve ads to you").

19. facebook social plugins
19.1 On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) social plugins ("plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and can be recognised by one of the Facebook logos (white "f" on blue tile, the terms "Like", "Like" or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin". The list and appearance of the Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

19.2 Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

19.3 When a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user's device and integrated into the online offer by the user. User profiles can be created from the processed data. We therefore have no influence on the extent of the data that Facebook collects with the help of this plugin and therefore inform the users according to our state of knowledge.

19.4 By integrating the plugins, Facebook receives the information that a user has called up the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example by pressing the Like button or making a comment, the corresponding information is transmitted directly from your device to Facebook and stored there. If a user is not a member of Facebook, it is still possible for Facebook to find out his or her IP address and store it. According to Facebook, only an anonymised IP address is stored in Germany.

19.5 The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the relevant rights and setting options to protect the privacy of users, can be found in Facebook's data protection information: https://www.facebook.com/about/privacy/.

19.6 If a user is a Facebook member and does not want Facebook to collect data about him/her via this online offer and link it with his/her membership data stored on Facebook, he/she must log out of Facebook before using our online offer and delete his/her cookies. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US-American page http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

20. communication by mail, e-mail, fax or telephone
20.1 We use remote means of communication such as post, telephone or e-mail for business and marketing purposes. We process inventory data, address and contact data as well as contract data of customers, participants, interested parties and communication partners.

20.2 Processing is based on Art. 6 Para. 1 lit. a, Art. 7 DSGVO, Art. 6 Para. 1 lit. f DSGVO in conjunction with legal requirements for advertising communications. Contact will only be established with the consent of the contact partners or within the scope of the statutory permissions and the processed data will be deleted as soon as they are not required and otherwise with objection/ revocation or discontinuation of the basis for authorisation or statutory archiving obligations.

Note: Please point out the contents of the newsletter and the evaluation of the opening and clicking behaviour in the registration form, e.g:

Our newsletter contains information about our products, offers, promotions and our company. Information on data protection, revocation, logging and the measurement of success covered by the consent, you will find in our Privacy policy.

21. Newsletter
21.1 With the following information, we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the described procedures.

21.2 Content of the newsletter: We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter referred to as "newsletters") only with the consent of the recipients or a legal permission. Insofar as the contents of the newsletter are specifically described in the context of a registration for the newsletter, they are decisive for the consent of the users. Our newsletters also contain information about our products, offers, promotions and our company.

21.3 Double-Opt-In and logging: The registration for our newsletter takes place in a so-called Double-Opt-In procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with foreign e-mail addresses. The newsletter registrations are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Changes to your data stored by the dispatch service provider are also logged.

21.4 Dispatch service provider: Newsletters are sent by means of "MailChimp", a newsletter dispatch platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. The privacy policy of the mail service provider can be viewed here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European level of data protection (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active).

21.5 If we use a dispatch service provider, the dispatch service provider may, according to its own information, use this data in pseudonymous form, i.e. without allocation to a user, to optimise or improve its own services, e.g. for technical optimisation of dispatch and presentation of the newsletter or for statistical purposes to determine from which countries the recipients come. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or pass them on to third parties.

21.6. registration data: To subscribe to the newsletter, it is sufficient to enter your e-mail address. Optionally, we ask you to enter a name in order to address you personally in the newsletter.

21.7 Measurement of success - The newsletters contain a so-called "web beacon", i.e. a pixel-sized file which is retrieved from our server when the newsletter is opened or, if we use a dispatch service provider, from the server of that provider. Within the framework of this retrieval, technical information such as information on the browser and your system, as well as your IP address and the time of the retrieval are initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined by means of the IP address) or the access times. Statistical surveys also include determining whether newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our intention nor, if used, that of the dispatch service provider to observe individual users. The evaluations serve us much more to recognise the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

21.8. Germany: The dispatch of the newsletter and the measurement of success are based on the consent of the recipients according to Art. 6 (1) lit. a, Art. 7 DSGVO in conjunction with Art. 7 (2) No. 3 UWG or on the legal permission according to Art. 7 (3) UWG.

21.9. Austria: The dispatch of the newsletter and the performance measurement are based on the consent of the recipients according to Art. 6 (1) lit. a, Art. 7 DSGVO in connection with Art. 107 (2) TKG or on the basis of the legal permission according to Art. 107 (2) and (3) TKG.

21.10. The logging of the registration procedure is based on our legitimate interests in accordance with Art. 6 Para. 1 letter f DSGVO and serves as proof of consent to receive the newsletter.

21.11. Newsletter recipients can cancel the receipt of our newsletter at any time, i.e. revoke their consent. A link to cancel the newsletter can be found at the end of each newsletter. At the same time, their consent to the performance measurement expires. A separate revocation of the performance measurement is unfortunately not possible, in which case the entire newsletter subscription must be cancelled. When you unsubscribe from the newsletter, your personal data will be deleted, unless it is legally required or justified to keep them, in which case their processing will be limited to these exceptional purposes only. In particular, we may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them for the purposes of sending the newsletter, in order to be able to prove that we have previously given our consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.

22. Jetpack (WordPress Stats)

22.1 On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) the Jetpack plugin (here the sub-function "Wordpress Stats"), which integrates a tool for the statistical evaluation of visitor accesses and is provided by Automattic, Inc. 132 Hawthorne Street San Francisco, CA 94107, USA. Jetpack uses so-called "cookies", text files which are stored on your computer and which enable an analysis of your use of the website.


22.2 Automattic is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active).

22.3 The information generated by the cookie about your use of this website is stored on a server in the USA. The processed data can be used to create user profiles of the users, which are only used for analysis and not for advertising purposes. For more information, please refer to Automattic's privacy policy: https://automattic.com/privacy/ and notes on jetpack cookies: https://jetpack.com/support/cookies/.


23. integration of third-party services and content
23.1 Within our online offer, we shall, on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO), we use content or service offers from third parties to integrate their content and services, such as videos or fonts (hereinafter referred to uniformly as "content"). This always presupposes that the third-party providers of these contents are aware of the IP address of the users, as without the IP address they would not be able to send the contents to their browsers. The IP address is therefore necessary for the display of these contents. We make every effort to use only such content whose respective providers use the IP address solely for the purpose of delivering the content. Third party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information on the browser and operating system, referring web pages, visiting time and other details on the use of our online offer, as well as being able to be linked to such information from other sources.

23.2 The following presentation offers an overview of third party providers and their contents, together with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, possibilities for objection (so-called opt-out)

- If our customers use the payment services of third parties (e.g. PayPal or Sofortüberweisung), the terms and conditions and the data protection information of the respective third party providers apply, which can be accessed within the respective websites or transaction applications.

22.3. Google Web Fonts (lokales Hosting)

Diese Seite nutzt zur einheitlichen Darstellung von Schriftarten so genannte Web Fonts, die von Google bereitgestellt werden. Die Google Fonts sind lokal installiert. Eine Verbindung zu Servern von Google findet dabei nicht statt.

Weitere Informationen zu Google Web Fonts finden Sie unter https://developers.google.com/fonts/faq und in der Datenschutzerklärung von Google: https://policies.google.com/privacy?hl=de.

24. Userlike

Die Verwendung von Userlike erfolgt ausschließlich im sogenannten Datenschutz-Modus. Hierdurch verzichten wir auf die Erhebung privater Daten, sodass die Chat-Funktion anonym erfolgen kann. Der Filter bezieht sich nicht auf die selbstständige Eingabe des Benutzers, wie zum Beispiel der Name und die E-Mail-Adresse bei dem Wunsch einer Rückmeldung per E-Mail. Die verwendeten Cookies werden nach einem Jahr Laufzeit automatisch Entfernt.

Weitere Informationen finden Sie unter den Datenschutzhinweisen des Anbieters.

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